Polls

Carolina more popular than Duke, Dukies dislike Roy

| Tom Jensen

Header-poll-results
Unc-duke-graphic SUMMARY OF RESULTS

Raleigh, N.C. – A plurality of North Carolinians are indifferent to the Duke-Carolina rivalry, but the Tar Heels still claim more home-state fans than do the Blue Devils.  Overall, 37% say they root for the Carolina blue in their biennial basketball matchup with their darker blue rivals, who get the support of 22% of North Carolinians.  41% do not care either way.  That is almost identical to the 35-21-44 breakdown in PPP’s last annual poll on the rivalry in February 2010.

The ACC is generally seen as a weak conference this season, and the level of interest these two schools’ fans have in their programs has waned a little in the last year, but mainly because of Carolina fans.  Overall, the amount of “hardcore” fans is down from 32% to 28%, with the amount of moderate fans up a corresponding 4% from 35% to 39%.  But Duke fans’ degree of zealotry has risen from only 19% last February to 25%, in the wake of their 2010 national championship.  More Carolina fans (30%) still say they are “hardcore,” but that is down from 39% a year ago, when their 2009 crown was fresher in fans’ minds.

UNC coach Roy Williams’ and Duke coach Mike Krzyzewski’s statewide favorability ratings have little changed, and the latter is still more familiar to North Carolinians, based on his longer tenure at the helm of his team.  Coack K has a 47-14 favorable-unfavorable margin, a little better than Williams’ 38-10. Williams is even half as familiar to his own fan base, a third of whom have no opinion, versus 15% who are not sure about K.  Duke fans also look a lot less fondly on their opponent’s coach than Carolina fans do theirs.  Duke fans actually narrowly dislike Williams, 32-33, while Carolina fans are only a little less charitable than all North Carolinians are to Coach K, giving him a 45-25.  A lot of the explanation for the disparity in the two coaches’ name recognition can be explained by gender.  Men are naturally more familiar with both coaches, but while only 46% of women have no opinion of Coach K, a whopping 62% say that about Williams.  With men, Williams’ favorability is 49-11, very similar to K’s 53-16.

“Duke’s national championship last year doesn’t appear to have won it any any extra fans in North Carolina,” said Dean Debnam, President of Public Policy Polling. “The state is pulling for UNC by a similar margin to what we found a year ago.”

PPP surveyed 575 North Carolina voters from January 20th to 23rd.  The survey’s margin of error is +/-4.1%.  Other factors, such as refusal to be interviewed and weighting, may introduce additional error that is more difficult to quantify.

See topline results below.  Full results here.

Q1 When UNC plays Duke in basketball who do
you root for, or do you not care?
UNC………………………………………………………. 37%
Duke ……………………………………………………… 22%
Don’t care ………………………………………………. 41%

Q2 Would you say you are a hard core, moderate,
or casual fan of that school?
Hardcore………………………………………………… 28%
Moderate………………………………………………… 39%
Casual……………………………………………………. 33%

Q3 Do you have a favorable or unfavorable opinion
of Roy Williams?
Favorable……………………………………………….. 38%
Unfavorable ……………………………………………. 10%
Not sure …………………………………………………. 52%

Q4 Do you have a favorable or unfavorable opinion
of Mike Krzyzewski?
Favorable……………………………………………….. 47%
Unfavorable ……………………………………………. 14%
Not sure …………………………………………………. 39%

Q5 Would you describe yourself as a liberal,
moderate, or conservative?
Liberal ……………………………………………………. 16%
Moderate………………………………………………… 40%
Conservative…………………………………………… 44%

Q6 If you are a woman, press 1. If a man, press 2.
Woman ………………………………………………….. 56%
Man……………………………………………………….. 44%

Q7 If you are a Democrat, press 1. If a Republican,
press 2. If you are an independent or identify
with another party, press 3.
Democrat ……………………………………………….. 47%
Republican……………………………………………… 36%
Independent/Other…………………………………… 18%

Q8 If you are white, press 1. If African-American,
press 2. If other, press 3.
White …………………………………………………….. 74%
African-American …………………………………….. 22%
Other……………………………………………………… 4%

Q9 If you are 18 to 29 years old, press 1. If 30 to
45, press 2. If 46 to 65, press 3. If you are
older than 65, press 4.
18 to 29………………………………………………….. 12%
30 to 45………………………………………………….. 30%
46 to 65………………………………………………….. 38%
Older than 65………………………………………….. 20%

Q10
252………………………………………………………… 13%
336………………………………………………………… 20%
704………………………………………………………… 18%
828………………………………………………………… 15%
910………………………………………………………… 16%
919………………………………………………………… 19%

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