Topline results are below. Full results, including crosstabs, can be found here.

Q1 When buying products or services, is the
seller’s commitment to sustainability very,
somewhat, or not important to you because
other factors are critical to your decision? If the
seller’s commitment to sustainability is very
important, press 1. If it is somewhat important,
press 2. If it is not important because other
factors are critical to your decision, press 3.
Very Important ………………………………………… 54%
Somewhat Important………………………………… 29%
Not Important ………………………………………….. 17%

Q2 How important is being green or sustainable to
your employer when making decisions? Is it a
top priority, important but not a primary
concern, one consideration among many, or
generally not a factor? If it is a top priority,
press 1. If it is important but not a primary
concern, press 2. If it is one consideration
among many, press 3. If it is generally not a
factor, press 4.
Top Priority …………………………………………….. 24%
Important but not a primary concern …………… 32%
One consideration among many ………………… 31%
Not a factor …………………………………………….. 13%

Q3 How often is sustainability or environmental
impact mentioned in your employer’s
communications- frequently, occasionally,
rarely, or never? If sustainability or
environmental impact is mentioned frequently
by your employer, press 1. If occasionally,
press 2. If rarely, press 3. If never, press 4.
Frequently………………………………………………. 17%
Occasionally …………………………………………… 37%
Rarely ……………………………………………………. 28%
Never …………………………………………………….. 18%

Q4 I’m going to name three green initiatives your
organization might utilize: having a LEEDcertified
building, having a recycling program,
or having timers or motion sensors on lights?
Which of these things that your organization
does do you think is most important, or do you
think your organization is not that green? If
having a LEED-certified building, press 1. If
having a recycling program, press 2. If having
timers or motion sensors on lights, press 3. If
you think your organization is not that green,
press 4.
LEED-certified building …………………………….. 9%
Recycling program…………………………………… 54%
Timers or motion sensors on lights …………….. 16%
Organization is not that green……………………. 21%

Q5 Do you think that your organization is more,
less, or about as green as it claims to be? If
you think it is more green, press 1. If less,
press 2. If about the same, press 3.
More Green…………………………………………….. 15%
Less Green …………………………………………….. 29%
About the same……………………………………….. 56%

Q6 If a green product costs more than other similar
products, are you willing to pay significantly
more, a little more, or no more to buy the green
product? If significantly more, press 1. If a
little more, press 2. If no more, press 3.
Significantly More ……………………………………. 6%
A Little More……………………………………………. 53%
No More…………………………………………………. 40%

Q7 When purchasing most goods and services,
which of these is most important to you: price,
quality, the environmental friendliness of the
product, or its convenience? If price is most
important, press 1. If quality, press 2. If
environmental friendliness, press 3. If
convenience, press 4.
Price ……………………………………………………… 24%
Quality …………………………………………………… 62%
Environmental Friendliness……………………….. 10%
Convenience…………………………………………… 4%

Q8 In general, do you consider nonprofit, for profit,
or charitable organizations to be most credible,
or do you think they’re all about the same? If
you think nonprofit organizations are most
credible, press 1. If for profit organizations,
press 2. If charitable organizations, press 3. If
you think they’re all about the same, press 4.
Nonprofits ………………………………………………. 24%
For profits……………………………………………….. 13%
Charities…………………………………………………. 23%
About the same……………………………………….. 40%

Q9 Do you consider yourself to be liberal,
moderate, or conservative? If liberal, press 1.
If moderate, press 2. If conservative, press 3.
Liberal ……………………………………………………. 23%
Moderate………………………………………………… 37%
Conservative…………………………………………… 41%

Q10 If you are a woman, press 1, if a man, press 2.
Woman ………………………………………………….. 55%
Man……………………………………………………….. 45%

Q11 If you are a Democrat, press 1. If a
Republican, press 2. If other, press 3.
Democrat ……………………………………………….. 41%
Republican……………………………………………… 37%
Other……………………………………………………… 23%

Q12 If you are white, press 1. If you are African-
American, press 2. If other, press 3.
White …………………………………………………….. 76%
African-American …………………………………….. 13%
Other……………………………………………………… 10%

Q13 If you are 18 to 29 years old, press 1 now. If
you are 30 to 45, press 2. If you are 46 to 65,
press 3. If older, press 4.
18 to 29………………………………………………….. 15%
30 to 45………………………………………………….. 23%
46 to 65………………………………………………….. 41%
Older than 65………………………………………….. 21%

Q14 If you live in the Northeast, press 1. If the
Midwest, press 2. If the South, press 3. If the
West, press 4.
Northeast ……………………………………………….. 20%
Midwest …………………………………………………. 25%
South …………………………………………………….. 33%
West ……………………………………………………… 22%