Topline results are below. Full results, including crosstabs, can be found here.

Q1 If offered tickets to any of the following sporting
events, which would you be most likely to
attend? A Carolina Panthers football game, a
Charlotte Bobcats basketball game, a Carolina
Hurricanes hockey game, a NASCAR race, a
Carolina Tarheels basketball game, or a Duke
Blue Devils basketball game? If Carolina
Panthers, press 1. If Charlotte Bobcats, press
2. If Carolina Hurricanes, press 3. If a NASCAR
race, press 4. Carolina Tarheels, press 5. If
Duke Blue Devils, press 6.
Carolina Panthers … 29%
Charlotte Bobcats … 5%
Carolina Hurricanes 10%
NASCAR…………….. 16%
Carolina Tarheels…. 28%
Duke Blue Devils …. 13%

Q2 Have you attended a Major League or Division
I college sporting event in the past year? If yes,
press 1. If no, press 2.
Yes…………………… 35% No ……………………. 65%

Q3 Which of the following spectator sports are you
most likely to watch on television, baseball,
football, basketball, hockey or NASCAR? If
baseball, press 1. If football, press 2. If
basketball, press 3. If hockey, press 4. If
NASCAR, press 5. If you don’t watch sports on
television, press 6.
Baseball ……………… 17%
Football ………………. 37%
Basketball …………… 25%
Hockey……………….. 4%
NASCAR……………..15%
Don’t watch sports
on tv……………………3%

Q4 Did you know that North Carolina has a
professional ice hockey team, the Carolina
Hurricanes? If yes, press 1. If no, press 2.
Yes…………………… 82% No ……………………. 18%

Q5 In a match-up between the Carolina Tarheels
and the Duke Blue Devils, which team would
you pull for? If the Carolina Tarheels, press 1.
If the Duke Blue Devils, press 2. If you are
indifferent, press 3.
Carolina Tarheels…. 57%
Duke Blue Devils …. 32%
Indifferent……………. 11%

Q6 Do you avidly support one or more Atlantic
Coast Conference school in any of its sports
programs? If yes, press 1. If no, press 2.
Yes ……………………. 40% No ……………………… 60%

Q7 Do you feel that overall, professional athletes
are paid too much? If yes, press 1. If no, press
2.
Yes ……………………. 80% No ……………………… 20%

Q8 How much of the 2008 Summer Olympics do
you plan on watching on TV? Do you plan on
watching almost every event, do you plan on
watching most of the events, do you plan on
watching only your favorite events, or do you
not plan on watching the Olympics?. If you plan
on watching almost every event, press 1. If you
plan on watching most of the events, press 2. If
you plan on only watching your favorite events,
press 3. If you do not plan on watching the
Olympics, press 4.
Almost Every Event …………………………………. 13%
Most of the Events …………………………………… 31%
Only Favorite Events ……………………………….. 45%
Will not Watch Olympics …………………………… 11%

Q9 Will the controversy over China’s occupation of
Tibet have any effect on your support of the
2008 Summer Olympics? If it will have a
negative impact on your support of the
Olympics, press 1. If it will have no impact on
your support, press 2.
Negative Impact………………………………………. 30%
No Impact ………………………………………………. 70%

Q10 How do you feel about the role of athletics in a
school setting? Do you believe that athletic
involvement should be mandatory for students
in primary school, do you believe that there
should be increased encouragement but not
mandatory involvement, do you believe that
there should be less encouragement for
athletic involvement, or do you believe that the
current situation is satisfactory? If you believe
involvement should be mandatory, press 1. If
you believe involvement should be encouraged
but not mandatory, press 2. If you believe there
should be less encouragement, press 3. If you
believe the current situation is satisfactory,
press 4.
Mandatory Involvement…………………………….. 24%
Encouragement Only ……………………………….. 62%
Less Encouragement ……………………………….. 5%
Status Quo……………………………………………… 10%

Q11 If you are a woman, press 1, if a man, press 2.
Woman ………………………………………………….. 52%
Man……………………………………………………….. 48%

Q12 If you are a Democrat, press 1. If a
Republican, press 2. If other, press 3.
Democrat ……………………………………………….. 45%
Republican……………………………………………… 38%
Other……………………………………………………… 17%

Q13 If you are white, press one now. If you are
African-American, press two now. If other,
press 3.
White …………………………………………………….. 77%
African-American …………………………………….. 20%
Other……………………………………………………… 3%

Q14 If you are 18 to 29 years old, press 1 now. If
you are 30 to 45, press 2. If you are 46 to 65,
press 3. If older, press 4.
18 to 29………………………………………………….. 11%
30 to 45………………………………………………….. 20%
46 to 65………………………………………………….. 38%
Older than 65………………………………………….. 31%

Q15
252………………………………………………………… 11%
336………………………………………………………… 25%
704………………………………………………………… 20%
828………………………………………………………… 12%
910………………………………………………………… 14%
919………………………………………………………… 19%