Topline results are below. Full results, including crosstabs, can be found here.

Q1 Of the following public health issues, which do
you think is most important in North Carolina
today? Cancer, heart disease, AIDS, obesity,
cigarette smoking, or drug and alcohol abuse?
If cancer, press 1 on your key pad now. If heart
disease, press 2. If AIDS, press 3. If obesity,
press 4. If cigarette smoking, press 5. If dug
and alcohol abuse, press 6. If you don’t know,
press 7.
Cancer ……………….. 28%
Heart Disease ……… 20%
AIDS ………………….. 2%
Obesity……………….. 26%
Cigarette Smoking .. 7%
Drug and Alcohol
abuse…………………. 9%
Not Sure……………… 7%

Q2 24.2 percent of adults in North Carolina are
obese. How concerned are you about the high
rate obesity and childhood obesity in North
Carolina? Are you very concerned, somewhat
concerned, not very concerned, or not at all
concerned? If you are very concerned, press 1.
If somewhat concerned, press 2. If not very
concerned, press 3. If not at all concerned,
press 4.
Very …………………… 54%
Somewhat…………… 34%
Not Very……………… 10%
Not at all……………… 2%

Q3 Which comes closer to your view about obesity
– that obesity is a disease or that obesity is a
problem of unhealthy eating and lifestyle
habits? Or is obesity a result of both factors? If
you think obesity is a disease, press 1. If
obesity is a problem of unhealthy eating and
lifestyle choices, press 2. If obesity is a
combination of both, press 3. If unsure, press
4.
Disease………………. 4%
Lifestyle choices ….. 50%
Combination of both 45%
Unsure ……………….. 1%

Q4 In your opinion how much responsibility does
the obese person bear when it comes to being
obese- all of the responsibility, a great deal of
responsibility, some of the responsibility, hardly
any, or none at all. If you think the individual
bears all of the responsibility, press 1. If a great
deal, press 2. If some of the responsibility
press 3. If hardly any responsibility, press 4. If
none at all, press 5. If you are unsure, press 6.
All………………………. 17%
Great Deal ………….. 63%
Some …………………. 18%
Hardly any…………… 0%
None ………………….. 0%
Not sure ……………… 1%

Q5 In your opinion are there some people who
cannot help being obese? If yes, press 1. If no,
press 2. If you are unsure, press 3.
Yes…………………… 59%
No ……………………. 18%
Unsure ……………… 23%

Q6 In your opinion how much do fast food
companies contribute to the epidemic of
obesity- a great deal, some, very little, or
none? If you think that fast food companies
contribute a great deal to the epidemic of
obesity, press 1. If some, press 2. If very little,
press 3. If none, press 4.
Great Deal…………. 45%
Some………………… 39%
Very Little ………….. 12%
None ………………… 4%

Q7 Some people think that the state government
should help fight the public health concern of
obesity. Others say this is an area in which the
government does not belong. Do you think the
state government should become involved in
addressing the issue of obesity or is this an
area where government does not belong? If
you think the state government should become
involved, press 1. If the state government
should not become involved, press 2. If you are
unsure, press 3.
Should become
involved…………….. 45%
Should not
become involved …46%
Unsure ……………… 9%

Q8 Many consumers have no idea how many
calories are in their fast-food meal. If fast-food
restaurants listed the number of calories in
each item, how likely would you be to think
about calories when choosing your meal- very
likely, somewhat likely, not likely, or not at all
likely? If you would be very likely to consider
calories when choosing your fast-food meal,
press 1. If somewhat likely, press 2. If not
likely, press 3. If not at all likely, press 4.
Very likely………….. 56%
Somewhat likely …. 31%
Not likely …………… 9%
Not at all likely……. 4%

Q9 Currently, many restaurants and fast food
chains provide nutritional information on their
website or in pamphlets, but the information is
not always readily available to the consumer.
Would you support or oppose requiring all fastfood
and chain restaurants to display nutritional
information on menus and menu-boards? If you
support, press 1. If you oppose, press 2.
Support …………….. 77% Oppose …………….. 23%

Q10 California recently banned the sale of all junk
foods, meaning high-fat, high-sugar snacks,
and sugared beverages on all public school
campuses. If NC were to ban the sale of junk
foods and sugared beverages in public
schools, would you strongly approve,
somewhat approve, somewhat disapprove, or
strongly disapprove. If you strongly approve,
press 1. If somewhat approve, press 2. If
somewhat disapprove, press 3. If strongly
disapprove, press 4. If unsure, press 5.
Strongly approve… 56%
Somewhat
approve ……………..31%
Somewhat
disapprove …………10%
Strongly
disapprove …………3%
Unsure ……………… 1%

Q11 If you are a woman, press 1, if a man, press 2.
Women ………………. 54% Men……………………. 46%

Q12 If you are white, press 1. If African-American,
press 2. If Hispanic, press 3. If other, press
White …………………. 73%
Black………………….. 19%
Other………………….. 8%

Q13 If you are 18 to 29 years old, press 1. If you
are 30 to 45, press 2. If 46 to 65, press 3. If
older than 65, press 4.
18-29………………….. 11%
30-45………………….. 16%
46-65………………….. 47%
Older than 65………. 26%