Raleigh, N.C. – PPP's newest Wisconsin poll finds a close race, with Scott Walker leading his Democratic challenger Mary Burke 48/45. Walker's 48% is exactly the same as what we had in our September poll of the state, while Burke's seen a slight uptick in her support from 42% on our previous poll.
Burke's increased support is likely a function of her name recognition increasing significantly over the last seven months. In September only 39% of voters had an opinion about her but that has spiked to 71% with voters pretty evenly split on her- 36% rate her favorably, 35% unfavorably. Burke's been able to consolidate Democratic support as she's become better known with 86% of her party base behind her now compared to 75% on the poll in the fall.
Nevertheless Walker has shown that he will be tough to beat. 50% of voters approve of him to 47% who disapprove and he has the Republican base on complete lockdown with 93% supporting him to only 4% who are for Burke. That puts Burke in a position where she would have to win independents by a good margin to overtake Walker and while she does have a narrow 46/44 advantage with them on this poll that's not enough.