One of the biggest bright spots for Democrats in the 2014 election was keeping control of the Kentucky House, even as Mitch McConnell was defeating Alison Lundergan Grimes by 15 points. PPP polled more than two dozen legislative districts to help Kentucky Family Values, one of the key groups responsible for helping Democrats keep control, figure out what districts it needed to be playing in to hold the majority.
Dave Contarino of Kentucky Family Values says: "PPP helped us navigate a very tricky path as we needed to win nearly all of our competitive races in districts where Senator McConnell and other national Republicans enjoyed substantial leads throughout the campaign. PPP was not only extremely accurate , their affordability allowed us to initially test 25 districts, strike those from our program that were not competitive and focus the bulk of our resources on those races where we knew we could make a difference. In the end, with PPP's research guiding us on targeting and messaging, our candidates won 11 of our 15 top districts."
Another rare place where Democrats succeeded in the South in 2014 was in the North Carolina House, where they defeated 4 Republican incumbents and made a net gain of 3 seats in the House. PPP polled more than a dozen districts for various groups working to cut into the Republican majority, helping to identify both the most beatable Republicans and the Democratic incumbents who needed the most resources to ensure their districts stayed in Democrat control.
Representative Grier Martin of the North Carolina House Democratic Caucus Campaign Committee says: “Throughout the 2014 election cycle PPP provided us with a cost effective way to gain insight into the political environment. Their reliable information enabled NC House Democrats to weather the storm and become the only legislative chamber in the Southeast where Democrats gained seats.”
PPP polls everything from the races for President and the US Senate all the way down to local offices like Sheriff, Mayor, City Council, and State Legislatures.
Eric Jaye of Storefront Political Media says: ‘We came to PPP after a public poll in the San Jose Mayoral race showed our opponent ahead by 8 points. They found our candidate (Sam Liccardo) ahead by 3 points and that allowed us to be able to push back with the press against the perception that our opponent was now a strong favorite in the race. Sam ended up winning by 2 points and is now the next Mayor of San Jose. PPP worked very fast and had a very accurate read on the electorate when we needed them.’
Sheriff Alan Norman of Cleveland County, NC says: ‘In my first reelection campaign for Sheriff PPP did 2 polls for me. One of them had me ahead by 67 points and one of them had me ahead by 70 points, and I ended up winning by a little bit over 68. PPP was right on the pulse of the electorate in Cleveland County, and their polls gave me peace of mind that the voters were happy with the job I’d done in my first term and that I was on the right track for reelection. I’d encourage other local elected officials to use their services to check in on how the public is feeling about them.’
Mike Kreloff, Campaign Chair for State Representative Laura Fine (IL) says: ‘We were in a "safe" district, but in a "bad" year, and our opponent started receiving independent expenditures. We needed a read on whether the opponent was gaining traction. For a week, our non-solution was to lose sleep. Then, we asked PPP to do a poll. In less than 24 hours, and for a reasonable price, we were able to get the peace of mind that we didn't need to ratchet up our direct mail. In the end, the PPP poll gave us a result that allowed us to save money on additional mail. And to get some sleep.’
Ray Seaman of Yes for Marion (FL) Schools says: "PPP conducted three tracking polls on our school funding measure in Marion County, Florida. One had it passing with 53% of the vote, one had it passing with 55%, and one had it passing with 56%. Our bond ended up getting 54%, right in line with what they’d been telling us. Their polls were a cost effective way of letting us know that we were on the right track throughout the campaign, and now more than 42,000 students in Marion County will benefit from this additional community investment in our public schools."
PPP was proud to help Democrats running for various offices across the country succeed in a difficult political climate in 2014, and would love to work for you.
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