Raleigh, N.C. – PPP's new Mississippi Senate poll finds Thad Cochran in serious danger of losing the Republican primary if he seeks another term next year. 55% of GOP primary voters say they would prefer a 'more conservative' alternative to Cochran, compared to just 35% who say they support the long time Senator. And although Cochran still leads primary challenger Chris McDaniel 44/38, much of that lead is attributable to his higher name recognition. Among the 50% of primary voters who have heard of McDaniel, whether they like him or not, Cochran trails his challenger 60/29.
Cochran's approval numbers with Republican voters have dropped precipitously over the last two years. In November of 2011 we found him with a 74/14 approval spread with them, but that's declined now to 45/42. Unsurprisingly Cochran's problems are coming with the furthest right segment of his party. Among voters describing themselves as 'very conservative' he has just a 34/55 approval spread, trails McDaniel 51/32 head to head, and loses out to a generic 'more conservative' alternative 74/22.