Raleigh, N.C. – PPP's newest poll of the Wisconsin Senate race finds Tammy Baldwin leading Tommy Thompson by a 49-45 margin. That represents a nine point reversal from a month ago when Thompson led 49-44.
Baldwin's image has improved a little bit in the last month with her favorability rating improving from 40% to 44%. Her unfavorable number has remained steady at 45%. But the bigger reason for the shift is that Thompson's image has taken a major hit. Last month he had a net +3 favorability rating with 46% of voters rating him positively to 43% with a negative opinion. He's dropped a net 11 points since that time and now just 42% see him positively to 50% with an unfavorable view.
Baldwin's turned a small deficit with independents last month (45-42) into a slight advantage with them this month (46-44). And she's more than doubled her share of the Republican vote from 4% to 10%.