Raleigh, N.C. – PPP's newest national poll finds that the NRA's image has declined over the last three weeks following Wayne LaPierre's controversial press conference the week before Christmas.
The NRA now has a negative favorability rating, with 42% of voters seeing it positively while 45% have an unfavorable view. That represents a 10 point net decline in the NRA's favorability from the week before the press conference when a national poll we did found it at 48/41. Its image has taken a hit with both Democrats (from 29/59 to 22/67) and Republicans (71/19 to 66/18).
The NRA's focus on putting more guns in schools is likely what's driving the decline in the organization's image. Only 41% of voters support the organization's proposal to put armed police officers in schools across the country, with 50% opposed. Democrats (35/57) and independents (38/51) both oppose the push and even among Republicans only a narrow majority (52/39) supports it.