PPP had an outstanding election year in 2012 and to keep that momentum going into 2014 we're looking to start including cell phone only voters in our polls (automated calls to cell phones are currently prohibited.)
It would be straight forward enough to just use live interviewers to call cell phones as part of our polls. But that would likely increase what we have to charge our clients significantly and a big part of our business, besides our accuracy, is our value. We are certainly open to live calls for clients who are willing to pay for them but we're also looking for other options that might involve texting, the internet, etc.
So today we're releasing a request for proposals for ways of integrating cell phone only users into our surveys. The full RFP is here but just to summarize here are the three biggest things we need for whatever solution we go with:
-We need something that can be done for smaller races- while most of our public polling is national or statewide, most of our client polling is Congressional and legislative districts, municipal races, etc. We need something we can use for a City Council district in Washington DC as well as the state of Ohio.
-We need something that's cost effective so that we can continue to provide affordable research to our clients and also maintain the amount of polling on key races we do across the country that we release as a public service.
Have a great product or idea that you would be interested in working with us on? Here's the RFP. We would love to hear from you.