Day One of PPP’s new movie-centric poll finds that 27% of voters say they go to the movie theatre at least once a month, while 41% said they only go a few times per year and 32% almost never do.
Overall, 39% of voters said their most popular method of watching movies was simply watching them whenever they’re on TV. 22% said they most often used a streaming service such as Netflix, 19% said they mostly went to the movie theater to view movies, 11% said they mostly used rental kiosks such as Redbox and 8% said they most often rented from a video store such as Blockbuster. Only 2% were willing to admit that their main method of movie watching involved illegally downloading movies.
It isn’t necessarily younger people staying away from the movie theater – 22% of those under age 45 said their main method of watching movies was physically going to the theater compared to 19% of voters overall. Only 17% of those over age 65 preferred the movie theater – 66% said they mainly watched movies on television. 28% of voters under age 45 said they used streaming as their most common movie viewing method – while just 6% of voters over age 65 said the same.
Americans love to laugh: 78% of respondents in our movie poll this week said they have a favorable opinion of comedy movies. Dramas were next with 72%, followed by 67% for romantic comedies. The least favorite was horror with a 22-62 favorable-unfavorable split. 3D movies were low on the list too, with only 26% of respondents having a favorable opinion with 41% unfavorable.
As is cliché, more men said they like action and horror movies and more women said they enjoy dramas and romantic comedies. 57% of men said they like action movies compared to 40% of women, and while 72% of women said they liked romantic comedies, men weren’t far behind – 61% said they did too. Men are much more likely to enjoy horror movies though – 27% said they liked them while just 18% of women said the same. When asked how important critics’ reviews were when deciding whether or not to see a movie, 50% said they were at least somewhat important, 33% said not too important and 15% said they weren’t important at all.
Full results here.