New PPP surveys looking at the popularity of Rush Limbaugh in North Carolina and Arkansas find remarkably similar results, with only 31% of North Carolinians and 32% of folks in Arkansas holding a favorable opinion of the controversial talk radio host.
In North Carolina 27% of voters in the state believe that Limbaugh is the leading voice of the Republican Party. Interestingly the number of folks who think that is relatively equal along party lines- 30% of Democrats, 25% of Republicans, and 24% of independents hold that belief.
In some sense that speaks to the internal struggle Republicans have in North Carolina of finding the direction they should move the party in to overcome their recent losing streak in the state. The party needs to moderate its image to win, but a quarter of the party faithful see their voice as someone who's viewed dimly by 67% of self described moderates. How to keep that far right base happy while also trying to appeal more to voters in the center is a conundrum the party will have to figure out how to deal with to reach greater levels of success.
Other than Republicans (61%) and conservatives (56%) every demographic group that PPP tracks by ideology, party, region, gender, race, and age has a net negative opinion of Limbaugh. Only 26% of independents view him favorably, and even among conservatives 20% say they don't care for him.
In Arkansas 24% of the state's voters believe Limbaugh to be the voice of the party, and that view is held by 31% of respondents identifying as Republicans.
Full North Carolina Limbaugh numbers here.